Please use this identifier to cite or link to this item:
|Title:||Marketing in Singapore: An analysis off macro trends||Authors:||Wirtz, J.||Issue Date:||1995||Citation:||Wirtz, J. (1995). Marketing in Singapore: An analysis off macro trends. der markt 34 (4) : 128-145. ScholarBank@NUS Repository. https://doi.org/10.1007/BF03032042||Abstract:||Key variables of the marketing environment in Singapore are examined. Specifically, trends in the economic, demographic and cultural environment, as well as trends in consumer behaviour and macromarketing mix are presented. The implications for marketing management are assessed. © 1995 Springer.||Source Title:||der markt||URI:||http://scholarbank.nus.edu.sg/handle/10635/45136||ISSN:||00253863||DOI:||10.1007/BF03032042|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.