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Title: Marketing in Singapore: An analysis off macro trends
Authors: Wirtz, J. 
Issue Date: 1995
Citation: Wirtz, J. (1995). Marketing in Singapore: An analysis off macro trends. der markt 34 (4) : 128-145. ScholarBank@NUS Repository.
Abstract: Key variables of the marketing environment in Singapore are examined. Specifically, trends in the economic, demographic and cultural environment, as well as trends in consumer behaviour and macromarketing mix are presented. The implications for marketing management are assessed. © 1995 Springer.
Source Title: der markt
ISSN: 00253863
DOI: 10.1007/BF03032042
Appears in Collections:Staff Publications

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