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|Title:||Segmenting when it matters||Authors:||Birnik, A.
|Issue Date:||2010||Citation:||Birnik, A.,Moat, R. (2010). Segmenting when it matters. Business Strategy Review 21 (1) : 46-49. ScholarBank@NUS Repository. https://doi.org/10.1111/j.1467-8616.2010.00644.x||Abstract:||Andreas Birnik and Richard Moat argue that business complexity is directly linked to the degree of segmentation implemented by a company. They propose an approach to map business activities at the segment level to make sure that complexity is only introduced when it really matters to customers. © 2010 The Author Journal compilation © 2010 London Business School.||Source Title:||Business Strategy Review||URI:||http://scholarbank.nus.edu.sg/handle/10635/44760||ISSN:||09556419||DOI:||10.1111/j.1467-8616.2010.00644.x|
|Appears in Collections:||Staff Publications|
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