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Title: Segmenting when it matters
Authors: Birnik, A. 
Moat, R.
Issue Date: 2010
Citation: Birnik, A.,Moat, R. (2010). Segmenting when it matters. Business Strategy Review 21 (1) : 46-49. ScholarBank@NUS Repository.
Abstract: Andreas Birnik and Richard Moat argue that business complexity is directly linked to the degree of segmentation implemented by a company. They propose an approach to map business activities at the segment level to make sure that complexity is only introduced when it really matters to customers. © 2010 The Author Journal compilation © 2010 London Business School.
Source Title: Business Strategy Review
ISSN: 09556419
DOI: 10.1111/j.1467-8616.2010.00644.x
Appears in Collections:Staff Publications

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