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Title: Winning strategies in China: Competitive dynamics between mncs and local firms
Authors: Chang, S.-J. 
Park, S.H.
Issue Date: 2012
Citation: Chang, S.-J., Park, S.H. (2012). Winning strategies in China: Competitive dynamics between mncs and local firms. Long Range Planning 45 (1) : 1-15. ScholarBank@NUS Repository.
Abstract: This paper presents frameworks about the competitive structure and dynamics between local and multinational firms in China. Based on an extensive fieldwork we identify technological complexity and market heterogeneity as important drivers that determine the nature and extent of competitive dynamics. Our framework illustrates different advantages and disadvantages of multinationals over local firms depending on the nature of competitive dynamics. We then discuss generic strategies for multinational firms and the ways to implement them in each competitive dimension. © 2011 Elsevier Ltd.
Source Title: Long Range Planning
ISSN: 00246301
DOI: 10.1016/j.lrp.2011.11.002
Appears in Collections:Staff Publications

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