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Title: Newsvendor pricing problem in a two-sided market
Authors: Chou, M.C. 
Sim, C.K.
Teo, C.-P. 
Zheng, H.
Keywords: newsvendor problem
pricing strategy
two-sided market
Issue Date: 2012
Citation: Chou, M.C., Sim, C.K., Teo, C.-P., Zheng, H. (2012). Newsvendor pricing problem in a two-sided market. Production and Operations Management 21 (1) : 204-208. ScholarBank@NUS Repository.
Abstract: We study the pricing problem of a "platform" intermediary to jointly determine the selling price of the platforms (hardware) sold to consumers and the royalty charged to content developers for content (software), when the demands for content and for platforms are interdependent. Our model elucidates the impact of supply chain replenishment costs and demand uncertainty on the strategic issues of platform pricing in a two-sided market. © 2011 Production and Operations Management Society.
Source Title: Production and Operations Management
ISSN: 10591478
DOI: 10.1111/j.1937-5956.2011.01235.x
Appears in Collections:Staff Publications

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