Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.omega.2004.06.002
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dc.titleOnline buying behavior: A transaction cost economics perspective
dc.contributor.authorTeo, T.S.H.
dc.contributor.authorYu, Y.
dc.date.accessioned2013-10-09T03:25:05Z
dc.date.available2013-10-09T03:25:05Z
dc.date.issued2005
dc.identifier.citationTeo, T.S.H., Yu, Y. (2005). Online buying behavior: A transaction cost economics perspective. Omega 33 (5) : 451-465. ScholarBank@NUS Repository. https://doi.org/10.1016/j.omega.2004.06.002
dc.identifier.issn03050483
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/44031
dc.description.abstractUsing a transaction cost economics perspective, this paper presents a model for understanding consumers' on-line buying behavior. An empirical study was conducted in Singapore to test the model. The results indicate that consumers' willingness to buy online is negatively associated with their perceived transaction cost, and perceived transaction cost is associated with uncertainty, dependability of online stores and buying frequency. When consumers perceive more dependability of online stores and less uncertainty in online shopping and have more online experiences, they are more likely to buy online. Implications of the results are discussed. © 2004 Elsevier Ltd. All rights reserved.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1016/j.omega.2004.06.002
dc.sourceScopus
dc.subjectElectronic commerce
dc.subjectInternet shopping
dc.subjectTransaction cost theory
dc.typeArticle
dc.contributor.departmentDECISION SCIENCES
dc.description.doi10.1016/j.omega.2004.06.002
dc.description.sourcetitleOmega
dc.description.volume33
dc.description.issue5
dc.description.page451-465
dc.description.codenOMEGA
dc.identifier.isiut000228235500012
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