Please use this identifier to cite or link to this item:
Title: Online buying behavior: A transaction cost economics perspective
Authors: Teo, T.S.H. 
Yu, Y.
Keywords: Electronic commerce
Internet shopping
Transaction cost theory
Issue Date: 2005
Citation: Teo, T.S.H., Yu, Y. (2005). Online buying behavior: A transaction cost economics perspective. Omega 33 (5) : 451-465. ScholarBank@NUS Repository.
Abstract: Using a transaction cost economics perspective, this paper presents a model for understanding consumers' on-line buying behavior. An empirical study was conducted in Singapore to test the model. The results indicate that consumers' willingness to buy online is negatively associated with their perceived transaction cost, and perceived transaction cost is associated with uncertainty, dependability of online stores and buying frequency. When consumers perceive more dependability of online stores and less uncertainty in online shopping and have more online experiences, they are more likely to buy online. Implications of the results are discussed. © 2004 Elsevier Ltd. All rights reserved.
Source Title: Omega
ISSN: 03050483
DOI: 10.1016/
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.