Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/43915
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dc.titleAnimosity towards economic giants: What the little guys think
dc.contributor.authorAng, S.H.
dc.contributor.authorJung, K.
dc.contributor.authorKau, A.K.
dc.contributor.authorLeong, S.M.
dc.contributor.authorPornpitakpan, C.
dc.contributor.authorTan, S.J.
dc.date.accessioned2013-10-09T02:48:32Z
dc.date.available2013-10-09T02:48:32Z
dc.date.issued2004
dc.identifier.citationAng, S.H.,Jung, K.,Kau, A.K.,Leong, S.M.,Pornpitakpan, C.,Tan, S.J. (2004). Animosity towards economic giants: What the little guys think. Journal of Consumer Marketing 21 (2-3) : 190-207. ScholarBank@NUS Repository.
dc.identifier.issn07363761
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/43915
dc.description.abstractRespondents from five Asian countries were surveyed in terms of their consumer ethnocentrism, animosity, and attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely hit a country was, the more ethnocentric respondents were. In general, animosity towards the USA was higher than towards Japan with regard to the Asian crisis. Koreans held the greatest stable animosity towards the Japanese because of the atrocities experienced during the Second World War. Respondents attributed the blame of the Asian crisis more to themselves. They also felt that they and the Japanese could have controlled the turn of events during the crisis. Implications arising from the findings are discussed.
dc.sourceScopus
dc.subjectAsia
dc.subjectEconomics
dc.subjectEthnocentrism
dc.subjectJapan
dc.subjectPerception
dc.subjectUnited States of America
dc.typeReview
dc.contributor.departmentMARKETING
dc.description.sourcetitleJournal of Consumer Marketing
dc.description.volume21
dc.description.issue2-3
dc.description.page190-207
dc.identifier.isiutNOT_IN_WOS
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