The effect of option number in directional comparison

Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/43905

DC Field	Value
dc.title	The effect of option number in directional comparison
dc.contributor.author	Hung, Y.-C.
dc.contributor.author	Yeung, C.
dc.date.accessioned	2013-10-09T02:48:16Z
dc.date.available	2013-10-09T02:48:16Z
dc.date.issued	2009
dc.identifier.citation	Hung, Y.-C.,Yeung, C. (2009). The effect of option number in directional comparison. Advances in Consumer Research 36 : 1018-1019. ScholarBank@NUS Repository.
dc.identifier.issn	00989258
dc.identifier.uri	http://scholarbank.nus.edu.sg/handle/10635/43905
dc.source	Scopus
dc.type	Conference Paper
dc.contributor.department	MARKETING
dc.description.sourcetitle	Advances in Consumer Research
dc.description.volume	36
dc.description.page	1018-1019
dc.identifier.isiut	NOT_IN_WOS
Appears in Collections:	Staff Publications

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