Please use this identifier to cite or link to this item:
|Issue Date:||2011||Citation:||King, D., Janiszewski, C. (2011). Affect-Gating. Journal of Consumer Research 38 (4) : 697-711. ScholarBank@NUS Repository. https://doi.org/10.1086/660811||Abstract:||Neurobiological theories of affective processing suggest that different affective states can make people more sensitive to the stimulation impinging on different sensory channels. Five experiments show that consumers in a negative affective state experience enhanced sensitivity to the tactile benefits of products, whereas consumers in a positive affective state experience enhanced sensitivity to the visual benefits of products. Affect-based sensory sensitivity is a consequence of adaptations that induce mammals to seek social support when in a negative affective state and explore the environment when in a positive affective state. In humans, these adaptations are part of an innate system that influences preferences for products with tactile or visual benefits. © 2011 by JOURNAL OF CONSUMER RESEARCH, Inc.||Source Title:||Journal of Consumer Research||URI:||http://scholarbank.nus.edu.sg/handle/10635/43885||ISSN:||00935301||DOI:||10.1086/660811|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Oct 19, 2020
WEB OF SCIENCETM
checked on Oct 12, 2020
checked on Oct 6, 2020
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.