Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/43836
Title: The globe: Singapore airlines' balancing act
Authors: Heracleous, L.
Wirtz, J. 
Issue Date: 2010
Citation: Heracleous, L.,Wirtz, J. (2010). The globe: Singapore airlines' balancing act. Harvard Business Review 88 (7-8) : -. ScholarBank@NUS Repository.
Source Title: Harvard Business Review
URI: http://scholarbank.nus.edu.sg/handle/10635/43836
ISSN: 00178012
Appears in Collections:Staff Publications

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