Please use this identifier to cite or link to this item: https://doi.org/10.1080/13527260600963711
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dc.titleAntecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers
dc.contributor.authorTan, S.-J.
dc.contributor.authorTan, K.-L.
dc.date.accessioned2013-10-09T02:46:22Z
dc.date.available2013-10-09T02:46:22Z
dc.date.issued2007
dc.identifier.citationTan, S.-J.,Tan, K.-L. (2007). Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers. Journal of Marketing Communications 13 (1) : 59-82. ScholarBank@NUS Repository. <a href="https://doi.org/10.1080/13527260600963711" target="_blank">https://doi.org/10.1080/13527260600963711</a>
dc.identifier.issn13527266
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/43830
dc.description.abstractThis paper reports on an adaptation of the Skepticism toward Advertising framework (Obermiller and Spangenberg, 1998, Journal of Consumer Psychology, 7(2), 189-186) in examining Singapore consumers' skepticism toward health claims made by manufacturers. The study found that Singaporean consumers, like their Western counterparts, are skeptical about health claims. Age and consumer's self-confidence in information acquisition, identification of product alternatives, and getting recognition from others about purchase decisions made, are important antecedents to Singaporeans' skepticism toward health claims. Cynicism is also found to be a distinct concept from skepticism. While motivation to process nutrition information positively influences Singaporeans' skepticism toward health claims, use of health claims is negated by skepticism toward such claims. Managerial implications arising from the findings are discussed and directions for future research suggested. © 2007 Taylor &amp; Francis.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1080/13527260600963711
dc.sourceScopus
dc.subjectCynicism
dc.subjectHealth claims
dc.subjectMotivation
dc.subjectSkepticism
dc.typeArticle
dc.contributor.departmentMARKETING
dc.description.doi10.1080/13527260600963711
dc.description.sourcetitleJournal of Marketing Communications
dc.description.volume13
dc.description.issue1
dc.description.page59-82
dc.identifier.isiutNOT_IN_WOS
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