Please use this identifier to cite or link to this item:
https://doi.org/10.1037/1076-898X.10.4.258
DC Field | Value | |
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dc.title | The effect of attribute order on judgment in Chinese and English | |
dc.contributor.author | Tavassoli, N.T. | |
dc.contributor.author | Lee, Y.H. | |
dc.date.accessioned | 2013-10-09T02:45:52Z | |
dc.date.available | 2013-10-09T02:45:52Z | |
dc.date.issued | 2004 | |
dc.identifier.citation | Tavassoli, N.T., Lee, Y.H. (2004). The effect of attribute order on judgment in Chinese and English. Journal of Experimental Psychology: Applied 10 (4) : 258-266. ScholarBank@NUS Repository. https://doi.org/10.1037/1076-898X.10.4.258 | |
dc.identifier.issn | 1076898X | |
dc.identifier.uri | http://scholarbank.nus.edu.sg/handle/10635/43810 | |
dc.description.abstract | The authors found that the order of attribute presentation had a stronger effect on judgment in English than in Chinese. In Experiment 1, with a sample of 102 female and 63 male bilingual Singaporeans, the authors found that participants' memory-based judgments showed a stronger primacy effect in English than in Chinese that was mediated by recall from long-term memory. In contrast, participants' online (immediate) judgments showed a primacy effect in both languages that was unmediated by recall from short-term memory. In Experiment 2, with a sample of 67 female and 53 male bilingual Singaporeans, the authors found that participants' online judgments were more influenced by the attribute order of a previously seen competitive advertisement in English than in Chinese. A cross-cultural field study in Mainland China and the United Kingdom provided external validity for the experimental results. | |
dc.description.uri | http://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1037/1076-898X.10.4.258 | |
dc.source | Scopus | |
dc.type | Article | |
dc.contributor.department | MARKETING | |
dc.description.doi | 10.1037/1076-898X.10.4.258 | |
dc.description.sourcetitle | Journal of Experimental Psychology: Applied | |
dc.description.volume | 10 | |
dc.description.issue | 4 | |
dc.description.page | 258-266 | |
dc.description.coden | JEPAA | |
dc.identifier.isiut | 000225550000005 | |
Appears in Collections: | Staff Publications |
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