Please use this identifier to cite or link to this item: https://doi.org/10.1037/1076-898X.10.4.258
DC FieldValue
dc.titleThe effect of attribute order on judgment in Chinese and English
dc.contributor.authorTavassoli, N.T.
dc.contributor.authorLee, Y.H.
dc.date.accessioned2013-10-09T02:45:52Z
dc.date.available2013-10-09T02:45:52Z
dc.date.issued2004
dc.identifier.citationTavassoli, N.T., Lee, Y.H. (2004). The effect of attribute order on judgment in Chinese and English. Journal of Experimental Psychology: Applied 10 (4) : 258-266. ScholarBank@NUS Repository. https://doi.org/10.1037/1076-898X.10.4.258
dc.identifier.issn1076898X
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/43810
dc.description.abstractThe authors found that the order of attribute presentation had a stronger effect on judgment in English than in Chinese. In Experiment 1, with a sample of 102 female and 63 male bilingual Singaporeans, the authors found that participants' memory-based judgments showed a stronger primacy effect in English than in Chinese that was mediated by recall from long-term memory. In contrast, participants' online (immediate) judgments showed a primacy effect in both languages that was unmediated by recall from short-term memory. In Experiment 2, with a sample of 67 female and 53 male bilingual Singaporeans, the authors found that participants' online judgments were more influenced by the attribute order of a previously seen competitive advertisement in English than in Chinese. A cross-cultural field study in Mainland China and the United Kingdom provided external validity for the experimental results.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1037/1076-898X.10.4.258
dc.sourceScopus
dc.typeArticle
dc.contributor.departmentMARKETING
dc.description.doi10.1037/1076-898X.10.4.258
dc.description.sourcetitleJournal of Experimental Psychology: Applied
dc.description.volume10
dc.description.issue4
dc.description.page258-266
dc.description.codenJEPAA
dc.identifier.isiut000225550000005
Appears in Collections:Staff Publications

Show simple item record
Files in This Item:
There are no files associated with this item.

SCOPUSTM   
Citations

7
checked on Nov 15, 2019

WEB OF SCIENCETM
Citations

4
checked on Nov 15, 2019

Page view(s)

73
checked on Oct 28, 2019

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.