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Title: Farmer's tale: A facebook game to promote volunteerism
Authors: Jianqiang, D.S.
Ma, X. 
Zhao, S. 
Khoo, J.T.
Bay, S.L. 
Jiang, Z. 
Keywords: Persuasive games
Social networking
Issue Date: 2011
Citation: Jianqiang, D.S.,Ma, X.,Zhao, S.,Khoo, J.T.,Bay, S.L.,Jiang, Z. (2011). Farmer's tale: A facebook game to promote volunteerism. Conference on Human Factors in Computing Systems - Proceedings : 581-584. ScholarBank@NUS Repository.
Abstract: Volunteering is an important activity that brings great benefits to societies. However, encouraging volunteerism is difficult due to the altruistic nature of volunteer activities and the high resource demand in carrying them out. We have created a Facebook game called "Farmer's Tale" to attract and make it easier for people to volunteer. We evaluated people's acceptance to this novel idea and the results revealed great potential in such type of games. Copyright 2011 ACM.
Source Title: Conference on Human Factors in Computing Systems - Proceedings
ISBN: 9781450302289
DOI: 10.1145/1978942.1979024
Appears in Collections:Staff Publications

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