Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/42765
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dc.titleAn investigation of the effects of website aesthetics and usability on online shoppers' purchase intention
dc.contributor.authorJiang, Z.
dc.contributor.authorQiu, L.
dc.contributor.authorYi, C.
dc.contributor.authorChoi, B.
dc.contributor.authorZhang, D.
dc.date.accessioned2013-07-11T10:17:32Z
dc.date.available2013-07-11T10:17:32Z
dc.date.issued2010
dc.identifier.citationJiang, Z.,Qiu, L.,Yi, C.,Choi, B.,Zhang, D. (2010). An investigation of the effects of website aesthetics and usability on online shoppers' purchase intention. 16th Americas Conference on Information Systems 2010, AMCIS 2010 7 : 5397-5407. ScholarBank@NUS Repository.
dc.identifier.isbn9781617389528
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/42765
dc.description.abstractAesthetics is advocated as a key factor influencing consumer judgment and preference; however, research in IS and HCI has paid limited attention to it until recently. This study investigated the effects of website aesthetics, along with website usability, on users' online purchase intention. Additionally, the moderator of task involvement was introduced to explain how aesthetics influences utilitarian shopping value through "halo effects". The results of our survey revealed that, although aesthetics is a significant antecedent to hedonic shopping value, its effect on utilitarian shopping value weakens as users' task involvement increases. Besides, the relationship between website aesthetics and usability was reexamined. Implications for practices were also suggested.
dc.sourceScopus
dc.subjectElectronic commerce
dc.subjectHedonic value
dc.subjectPurchase intention
dc.subjectUtilitarian value
dc.subjectWebsite aesthetics
dc.subjectWebsite usability
dc.typeConference Paper
dc.contributor.departmentINFORMATION SYSTEMS
dc.description.sourcetitle16th Americas Conference on Information Systems 2010, AMCIS 2010
dc.description.volume7
dc.description.page5397-5407
dc.identifier.isiutNOT_IN_WOS
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