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Title: Effects of cultural orientation on attitude toward anonymity in e-collaboration
Authors: Zhong, Y. 
Liu, N. 
Lim, J. 
Keywords: Anonymity
Cultural orientation
Degree of collectivism
Issue Date: 2008
Citation: Zhong, Y.,Liu, N.,Lim, J. (2008). Effects of cultural orientation on attitude toward anonymity in e-collaboration. IFIP International Federation for Information Processing 287 : 121-138. ScholarBank@NUS Repository.
Abstract: The important role of attitude in the acceptance and diffusion of technology has been widely acknowledged. Greater research efforts have been called for examining the relationships between cultural variables and attitude toward technology. In this regard, this study investigates the impact of cultural orientation (focusing on an individual's degree of collectivism) on attitude toward e-collaboration technology. A theoretical model is proposed and subsequently tested using a questionnaire survey involving 236 data points. Self-reliance, competitive success, and group work orientation are found as significant indicators reflecting an individual's degree of collectivism, which in turn influences willingness to participate, evaluation of collaborative effort, and preference for anonymity feature. Subsequently, the three variables are found to affect perceptions about decision quality, enjoyment, uncertainty, and pressure in e-collaboration. © 2008 International Federation for Information Processing.
Source Title: IFIP International Federation for Information Processing
ISBN: 9780387875026
ISSN: 15715736
DOI: 10.1007/978-0-387-87503-3_7
Appears in Collections:Staff Publications

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