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https://doi.org/10.1145/1358628.1358877
Title: | The effects of web site aesthetics and shopping task on consumer online purchasing behavior | Authors: | Cai, S. Yu, J. Xu, Y. |
Keywords: | Classical aesthetics Expressive aesthetics Website aesthetics |
Issue Date: | 2008 | Citation: | Cai, S.,Yu, J.,Xu, Y. (2008). The effects of web site aesthetics and shopping task on consumer online purchasing behavior. Conference on Human Factors in Computing Systems - Proceedings : 3477-3482. ScholarBank@NUS Repository. https://doi.org/10.1145/1358628.1358877 | Abstract: | This research-in-progress investigates the effects of website aesthetics and shopping task type on consumer attitude towards electronic shopping sites. The conceptualization of website aesthetics is based on the two-dimensional structure, namely, classical and expressive aesthetics, proposed by Lavie and Tractinsky (2004). The online shopping tasks are categorized as hedonic versus utilitarian shopping tasks. A pre-test was conducted for selection of utilitarian and hedonic products. Based on the results of the pre-test, a laboratory experiment was designed to capture the effects of website aesthetics on online consumer purchasing behavior across different shopping tasks. | Source Title: | Conference on Human Factors in Computing Systems - Proceedings | URI: | http://scholarbank.nus.edu.sg/handle/10635/42615 | DOI: | 10.1145/1358628.1358877 |
Appears in Collections: | Staff Publications |
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