Please use this identifier to cite or link to this item:
|Title:||Revisiting media choice: A behavioral decision-making perspective||Authors:||Bok, H.S.
|Keywords:||Extent of information appraisal
|Issue Date:||2012||Citation:||Bok, H.S., Kankanhalli, A., Raman, K.S., Sambamurthy, V. (2012). Revisiting media choice: A behavioral decision-making perspective. International Journal of e-Collaboration 8 (3) : 19-35. ScholarBank@NUS Repository. https://doi.org/10.4018/jec.2012070102||Abstract:||How domanagers selectmedia for communication and collaboration? Previous research has identified a myriad of contextual factors, individual characteristics, social factors, and the fit between medium characteristics and task requirements as influencing media choice. An implication from the cumulative research base is that managers must consider a large number of factors in the process of media selection, but task contingencies may not allow for the assessment of numerous criteria. Based on a behavioral decision-making perspective, this study proposes that task contingencies in the form of complexity, importance, and urgency influence the extent to which individuals evaluate various factors for media selection. The authors utilize data from a survey ofmanagers in a financial organization. Under conditions of high task complexity and/or importance, managers are found to extensively appraise information for media selection. However, if the task is urgent, the extent of information evaluation during medium choice is constrained. Further, to the extent that managers' appraisal is limited, their actual medium choice diverges from the optimal choice. The results indicate that a behavioral decision-making view can provide afresh perspective and enhance understanding of how managers actually select media for their communication and collaboration activities. Copyright © 2012, IGI Global.||Source Title:||International Journal of e-Collaboration||URI:||http://scholarbank.nus.edu.sg/handle/10635/42490||ISSN:||15483673||DOI:||10.4018/jec.2012070102|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Feb 21, 2020
WEB OF SCIENCETM
checked on Feb 21, 2020
checked on Feb 19, 2020
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.