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Title: Understanding competing web application platforms: An extended theory of planned behavior and its relative model
Authors: Lin, J.
Chan, H.C. 
Wei, K.K.
Keywords: Alternative products
competing product
expectationdisconfirmation theory (EDT)
extended theory of planned behavior (TPB)
relative model
web application
Issue Date: 2011
Citation: Lin, J., Chan, H.C., Wei, K.K. (2011). Understanding competing web application platforms: An extended theory of planned behavior and its relative model. IEEE Transactions on Engineering Management 58 (1) : 21-35. ScholarBank@NUS Repository.
Abstract: Despite many competing software systems being offered by different vendors, studies in information technology (IT) adoption rarely look at the adoption of competing products. We develop an extended theory of planned behavior (TPB), drawn from social psychology and marketing theories, to predict choice intention and subsequently the choice of two products. The extended TPB is used to compare the two products in a single analysis using relative values. The study is set in the context of two web application platforms: Microsoft and Java. A survey shows that the relative model can explain a high percentage of the variance in choice intention and actual choice. The results suggest that each product may have its own forte, with a different set of important factors. Applying the relative model to examine competing products can capture different dimensions and strengths to differentiate impacts on choice of alternative products. Factors that appear to be important for single-product analyses may not be important in a relative analysis. This highlights the importance of having a relative model study over separate single-product studies. © 2006 IEEE.
Source Title: IEEE Transactions on Engineering Management
ISSN: 00189391
DOI: 10.1109/TEM.2010.2060727
Appears in Collections:Staff Publications

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