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Title: The development and evolution of dominant logic in an innovation project
Authors: LI JIA
Keywords: Innovation, Dominant logic, Information filter, Routine, Evolution, Case study
Issue Date: 17-Oct-2012
Citation: LI JIA (2012-10-17). The development and evolution of dominant logic in an innovation project. ScholarBank@NUS Repository.
Abstract: This study adopted dominant logic as a new theoretical lens in investigating innovation project management. Base on the integrative view of dominant logic as both an information filter and routines, a longitudinal case study of a video game project is conducted to address how dominant logic develops and evolves in a successful innovation project. The findings are incorporated into a dual layer process model. The first layer encompasses an evolution path and two evolution processes, which suggest that dominant logic gradually evolves during three project phases to ensure final success. The second layer depicts the developmental process of dominant logic as a specific interactive process between information filter and routine development. Our study complements existing innovation literature by investigating dominant logic from a process perspective and complements dominant logic literature by providing a way of clearly depicting its development and evolution, thus offering overarching guidance on innovation project management.
Appears in Collections:Master's Theses (Open)

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