歌词翻译策略与机器翻译接受度研究 = EXPLORING THE RECEPTION OF SONG & MACHINE TRANSLATION: A CASE STUDY ON THE LYRICS PRESENT IN ENGLISH TRANSLATION

Abstract

In recent years, lyrics translation has gradually received attention from scholars in the field of translation studies, especially relating to reception effects. The prevalent use of machine translation to produce translation of lyrics has led to texts that are produced in simplified manner through duplication. This in turn weakens the influence of cultural dissemination in song communication. The reception of lyrics translation, whether executed by machine or humans, remains largely unexplored. For the present study, I aim to adopt Pym’s strategies (2016) as an analysis of the differences between human and machine translation and examine the consumption effects they have on readers. This study takes the form of empirical research by conducting questionnaires and interviews to evaluate readers’ perception, acceptance and understanding toward varying strategies of both machine and human translations. With this study, it is envisioned to expand the realm of possibilities of handling cross-cultural texts and examine the underlying challenges in doing so.