INVESTIGATING THE SALIENT ATTRIBUTES OF OVERSEAS SHOPPING SPACES FROM SINGAPORE-TOURIST PERSPECTIVE

Abstract

This study aims to investigate the Singaporean tourists' shopping experience on overseas shopping space by integrating many previous studies and researches being carried out relative to tourists' shopping preference in tourism, consumer behaviour, psychology, marketing and real estate literature. With the use of mix sequential methodology, both qualitative and quantitative analyses are carried out. Using a sample size of 300, a rigorous and comprehensive analysis is conducted on the data set deploying factor analysis, weighted factor rating, analysis of variance (ANOVA) and bivariate correlations analysis. An image analysis is undertaken to ascertain more insights into consumer preference on overseas shopping spaces attributes. As a result, the attribute ranking for safety, value for money, choice, practicality, product, place, price and preference, process, surrounding people and architecture, is each ranked from one to ten index points respectively. Significant differences in consumer pattern and socio-demographical variables in term of the ten- component space attributes are identified through a comparative means analysis. Lastly, the correlations involving the consumer pattern variables, the socio-demographical variables and the ten-component space attributes are examined. This investigative research provides useful implications for the planning, development, marketing and management aspects of shopping space domestically and abroad.