Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/234538
Title: THE IMPACT OF INTEGRATED RESORTS ON SINGAPORE TOURISM
Authors: CHEN YULING EILEEN
Issue Date: 2006
Citation: CHEN YULING EILEEN (2006). THE IMPACT OF INTEGRATED RESORTS ON SINGAPORE TOURISM. ScholarBank@NUS Repository.
Abstract: The purpose of this study is to examine the impact of the two integrated resorts on Singapore tourism and also to find out whether foreigners in particular the Malaysians are likely to choose the integrated resorts as their holiday choice over Genting. A survey of 250 respondents was conducted at First World Hotel, Genting for a period of five days. Results show that the impact of the two integrated resorts on Singapore tourism is huge. The visitors' length of stay in Singapore may be longer, increased spending in the IRs by the visitors and also increased number of repeat visitors to Singapore will affect the tourism industry positively. The survey and an analysis of several international IRs financial performances have also shown that casino is the ultimate revenue generator. Correlational studies have indicated that intention to gamble and intention to visit the theme park are dependent on one tourist's profile: age. Intention to revisit is not dependent on any of the tourist's profiles. Finally, by way of a mean score study, foreigners in particularly the Malaysians are unlikely to choose the integrated resorts as their holiday destination over Genting.
URI: https://scholarbank.nus.edu.sg/handle/10635/234538
Appears in Collections:Bachelor's Theses

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