MAINTENANCE MANAGEMENT AND MARKETING OF TWO SHOPPING CENTRES IN HONG KONG

Abstract

The retail sector in Hong Kong in many aspects is very remarkable and it is definitely a profit-making sector. For people who love to shop, it is like a paradise. This has led to many developers rebuilding their buildings' image and increase the number of retail centres within the country. As the number of retail centres increase, besides its location, the importance of management and how the building is marketed to the public becomes of great significance to many. However, the process and the importance of these have not been matched by research especially in the local context. This qualitative study will show a deeper understanding towards the different procedures to the different aspect in maintenance management. The marketing component will also be examined at the same time. Two shopping centres, Grand Century Place and APM will be critically investigated for this purpose. Grand Century Place emphasizes on the procedures of maintenance management. They believe that it is important to invest in the human factors like the skills and the productivity of the staff that helps to bring about the success for a shopping centre. APM shows the different kinds of innovative aspect of marketing that helps to hype up the interest and anticipation of the newly launched mall. Deeper understanding can be given both local and global retailers including management personnel. It will prove to be a useful research as retailers and developers can effectively market and promote the shopping centres to potential tenants and bring in higher patronage. Based on the findings, it is noted that other aspects of management besides the mundane ones are equally important to attracting the crowd and marketing the mall needs to have innovative and different ideas and themes before the interest level is there.