Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/230801
Title: ENHANCING THE MAGNETISM OF SUBURBAN RETAIL MALLS: THE ROLE OF TENANT ALLOCATION
Authors: LOK MING LI PEARL
Keywords: Magnetism
Tenant Allocation
Issue Date: 2005
Citation: LOK MING LI PEARL (2005). ENHANCING THE MAGNETISM OF SUBURBAN RETAIL MALLS: THE ROLE OF TENANT ALLOCATION. ScholarBank@NUS Repository.
Abstract: Different approaches have been employed in the measurement of retail mall performances. The measurement of magnetism performance is most apt for assessing the attractiveness of a retail mall. This dissertation focuses on enhancing the magnetism of suburban retail malls in Singapore through the exploitation of tenant allocation strategies. For this study, tenant allocation includes tenant mix, tenant placement and space allocation. Derivation of non-pricing magnetism criteria is necessary to provide a good magnetism measurement. The criteria, namely- Frequency of Visit, Duration of Travel and Duration of Stay are used in this study. Survey findings shows that Jurong Point is the Most Magnetic Suburban Mall among the 10 suburban retail malls based on the abovementioned criteria. A rigorous evaluation of the effectiveness of tenant allocation strategies of the suburban malls reveals that Jurong Point has the Most Effective Tenant Allocation Performance. Recommendations are then made to improve the effectiveness of tenant allocation strategies for the average performing malls. Findings showed that tenant allocation has a positive and significant relationship with the magnetism of suburban retail malls. Final rankings which include effectiveness of tenant allocation and magnetism performances show that Jurong Point, Causeway Point and Tampines Mall emerge as the top three positions respectively. The changes in ranking also revealed that the role of tenant allocation is imperative to enhancing the magnetism of the retail malls. An extension of study to determine the Most Frequently Patronized Mall has shown a favourable future for suburban retail malls whereby 8 of the studied malls are in the top ten positions with Tampines Mall at second position. Shoppers have also indicated that tenant mix is the next most important consideration factor after location. The analysis performed in this study provides a better insight to enhancing magnetism of malls through the role of tenant allocation.
URI: https://scholarbank.nus.edu.sg/handle/10635/230801
Appears in Collections:Bachelor's Theses

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