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|Title:||PUBLIC PERCEPTION OF THE PROPOSED INTEGRATED RESORT IN SINGAPORE||Authors:||LIAW HUI YING JASLIN||Issue Date:||2005||Citation:||LIAW HUI YING JASLIN (2005). PUBLIC PERCEPTION OF THE PROPOSED INTEGRATED RESORT IN SINGAPORE. ScholarBank@NUS Repository.||Abstract:||This study sets out to explore the perception of the resident population towards the proposed Integrated Resort in Singapore. It seeks to ascertain the likelihood of Singaporeans patronising the Integrated Resort and casino respectively so as to determine the likely local patronage to the proposed project. Discussion of findings is based on the analysis of survey data collected from 200 respondents. Results from the findings indicated that the proposed Integrated Resort is likely to receive positive impact on local patronage. However, the integration of a casino in the resort is unlikely to generate a greater positive impact. On top of that, three factors, namely 'price', 'resort facilities and amenities', and 'variety of themed attractions' were identified by the respondents as the most important factors which will affect their decisions in visiting a resort. The demographic characteristics of the respondents have also been examined in this study to determine the impact of local patronage to the proposed Integrated Resort and specifically to the casino. Based on the findings from the survey, it was found that there is generally no opinion difference towards consideration to visit the Integrated Resort among the different demographic groups. On the other hand, casino patronage will be affected by ethnicity and occupation. Casino patrons are likely to be Chinese from the other white collar group.||URI:||https://scholarbank.nus.edu.sg/handle/10635/230783|
|Appears in Collections:||Bachelor's Theses|
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