Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/227239
Title: EFFECTS OF PROSOCIAL LYRICS AND LYRICIST GENDER ON PROSOCIAL BEHAVIOR
Authors: ANANDAKUMAR DIVYANANDHINI
Keywords: prosociality
gender
lyrics
music
perception
altruism
Issue Date: 7-Apr-2022
Citation: ANANDAKUMAR DIVYANANDHINI (2022-04-07). EFFECTS OF PROSOCIAL LYRICS AND LYRICIST GENDER ON PROSOCIAL BEHAVIOR. ScholarBank@NUS Repository.
Abstract: Previous research has shown that prosocial song lyrics can increase prosocial behaviors in people, but many song-related variables have yet to be explored. The aim of this study was to investigate whether the lyricist’s gender might influence the effect of song lyrics on prosocial behaviors. Since male prosociality is often viewed as more noteworthy, it was hypothesized that a male lyricist might have a larger impact on participants, and that participants might perceive a male lyricist more positively. To investigate joint and separate effects of song type and lyricist gender on prosocial behavior and perception of lyricist, an experiment was conducted. Participants (N = 281, M age =21.17, 67.3% female) were randomly assigned to conditions exposing them to song lyrics which were either prosocial or neutral and attributed to either a male or female lyricist. They were asked to respond to two scenarios measuring their prosocial tendencies and rate the lyricist. While song type and lyricist gender did not influence prosocial tendencies, there was a main effect of song type on perception. The lyricist with prosocial lyrics was rated more positively than one with neutral lyrics. Reasons for the lack of consistency with prior work and hypotheses are discussed.
URI: https://scholarbank.nus.edu.sg/handle/10635/227239
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