Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/226789
Title: ENHANCING STRATEGIES TO DEAL WITH LABOUR SHORTAGE IN THE HOTEL INDUSTRY IN THE POST COVID WORLD
Authors: LIM SZE HUI JENNIFER
Keywords: Labour shortage
hotel
Singapore
Strategies
Issue Date: 2022
Citation: LIM SZE HUI JENNIFER (2022). ENHANCING STRATEGIES TO DEAL WITH LABOUR SHORTAGE IN THE HOTEL INDUSTRY IN THE POST COVID WORLD. ScholarBank@NUS Repository.
Abstract: When COVID-19 hit Singapore in 2019, the hotel industry suffered a labour shortage due to the closing of international borders. This research study aims to investigate ways that hotels can cope with the labour situation as the COVID-19 situation improves and the hotel industry begins to recover. Although there are studies on hotel labour issues, there is limited research that focuses on how labour strategies could be enhanced in the post-COVID world. The hypothesis is that boutique and luxury hotels may adopt different strategies because they adopt different competitive strategies on pricing, service, quality and operational differences in terms of economies of scale, range of services provided, and fluctuations in room demand. A cross-sectional survey of 13 hotels using a quota sample is used to analyse the different viewpoints on the labour strategies that could be adopted. The data were collected through questionnaires sent to workers, supervisors, and managers of selected hotels. A semi-structured interview was also conducted among five respondents to collect more probing qualitative responses. Based on the analysis, it was found that boutique and luxury adopted slightly different strategies. Further, workers, supervisors and management also rank strategies differently. Workers were supportive of measures that improved their income but more resistant to automation and process changes.
URI: https://scholarbank.nus.edu.sg/handle/10635/226789
Appears in Collections:Bachelor's Theses

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