Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/224138
Title: HOW DOES SOCIAL NETWORK ENHANCE FASHION STREET SHOPS' COMPETITIVENESS AGAINST MODERN SHOPPING CENTERS?
Authors: NGUYEN VIET LINH CHAU
Keywords: Real Estate
Lee Nai Jia
2010/2011 RE
Social networking
Street shops
Vietnam
Issue Date: 19-Apr-2011
Citation: NGUYEN VIET LINH CHAU (2011-04-19). HOW DOES SOCIAL NETWORK ENHANCE FASHION STREET SHOPS' COMPETITIVENESS AGAINST MODERN SHOPPING CENTERS?. ScholarBank@NUS Repository.
Abstract: This study intends to research on the impact of social networking on customers, to identify the social networking attributes of fashion shopping places so that street-shops can take advantage of these networking attributes to regain its competitiveness against modern shopping complexes. Survey with 407 shoppers living in Ho Chi Minh City on 13 most popular shopping streets and modern shopping complexes has confirmed the findings of past research that there is social networking aspect in shopping trip, which affects directly on the shopping frequency of shoppers. Shoppers takes into account their own traveling cost as well as their shopping mates’ traveling cost when they decide to visit the shops or not. Moreover, the study finds that the number of benches and cinemas affects positively on the shopping frequency, for both shopping alone and with mates. Therefore, street-shops can utilize these facilities to improve its performance. On the other hand, the number of fashion shops and furniture stores affects negatively on the frequency. These results open7 implications on planning, where government and city planners should look into this issue and locate more suitable amenities around shopping streets to help enhance their performance and attractiveness.
URI: https://scholarbank.nus.edu.sg/handle/10635/224138
Appears in Collections:Bachelor's Theses

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