Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/224129
Title: MALE PERCEPTION OF SHOPPING CENTRES
Authors: LIM HWEE LING
Keywords: Real Estate
Issue Date: 1-Jun-2010
Citation: LIM HWEE LING (2010-06-01T09:09:34Z). MALE PERCEPTION OF SHOPPING CENTRES. ScholarBank@NUS Repository.
Abstract: Men spending on shopping have been growing. Retailers and shopping management need to understand how to reach this growing segment of shoppers. However, research related to male shoppers has been neglected. This study combines of qualitative and quantitative approaches to gain insight on the motivations of male shoppers and the shopping attributes that have influence on male shopping enjoyment. Firstly, this research had attempted to segment male shoppers based on their shopping motivation. Using the factor analysis, it shows that male shoppers in Singapore are categorized into three types, namely the enjoyment shopper, social shopper and convenient shopper. Enjoyment and social shoppers are classified as hedonic shoppers. This contrary to past literature which suggests males are generally utilitarian shopper. The research uncovers a host of retailer attributes that influence the male’s shopping enjoyment. The finding suggest that ‘Promotions and Activities’, ‘Services’, ‘Atmosphere’ and ‘Merchandising’ are board retail categories that would affect male enjoyment in shopping. Finally, the finding provides useful implication for the retailer management to capture the male market
URI: https://scholarbank.nus.edu.sg/handle/10635/224129
Appears in Collections:Bachelor's Theses

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