Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/224039
DC FieldValue
dc.titleAN EMPIRICAL ANALYSIS OF SHOPPING CENTRE SIMILARITY ALONG THE ORCHARD SHOPPING BELT
dc.contributor.authorONG XIAO HUI
dc.date.accessioned2010-06-01T09:27:29Z
dc.date.accessioned2022-04-22T20:49:06Z
dc.date.available2019-09-26T14:14:14Z
dc.date.available2022-04-22T20:49:06Z
dc.date.issued2010-06-01T09:27:29Z
dc.identifier.citationONG XIAO HUI (2010-06-01T09:27:29Z). AN EMPIRICAL ANALYSIS OF SHOPPING CENTRE SIMILARITY ALONG THE ORCHARD SHOPPING BELT. ScholarBank@NUS Repository.
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/224039
dc.description.abstractThis dissertation aims to empirically validate the claims of the banality of the shopping scene along the Orchard Shopping Belt by: (1) conducting a shoppers’ perception survey; (2) applying a similarity measure and; (3) through hypothesis testing using the Wilcoxon Rank Sum Test. Both store type and store brand similarity will be explored among the 10 sample malls chosen for this study. It has been found that store type allocation similarity exists amongst the majority of the malls, with Fashion store types taking up more than half of the retail allocation. In terms of store brand uniformity, high instances of similarity in terms of retail chains can be found between Luxury Malls. Moreover, malls that are directly accessible via the MRT present a high measure of similarity, an interesting result from the store brand analysis. Lastly, Ion Orchard, a mall that employs multi-shopper segment targetting, registered high on the similarity stakes. The Wilcoxon Rank Sum Test for the three tiers of mall groupings concluded that no significant difference exists between the mean similarity scores of each tiered grouping. Lastly, the survey results mirrored the claims of industry insiders in that Orchard Road houses too many similar brand names. However, respondents also readily agreed that Orchard Road was comparable to other world-class shopping districts. Therefore Orchard Road has to constantly reinvent itself with new and creative concepts so as to remain competitive amongst its regional counterparts.
dc.language.isoen
dc.sourcehttps://lib.sde.nus.edu.sg/dspace/handle/sde/1058
dc.subjectReal Estate
dc.typeDissertation
dc.contributor.departmentREAL ESTATE
dc.contributor.supervisorCHOW YUEN LENG
dc.description.degreeBachelor's
dc.description.degreeconferredBACHELOR OF SCIENCE (REAL ESTATE)
Appears in Collections:Bachelor's Theses

Show simple item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
Ong Xiao Hui 2009-2010.pdf623.4 kBAdobe PDF

RESTRICTED

NoneLog In

Page view(s)

10
checked on Nov 17, 2022

Download(s)

4
checked on Nov 17, 2022

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.