Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/224029
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dc.titleGREEN HOTELS FROM SINGAPORE TRAVELLERS' PERSPECTIVE
dc.contributor.authorKOH YONG HWEE
dc.date.accessioned2015-06-02T04:01:35Z
dc.date.accessioned2022-04-22T20:48:56Z
dc.date.available2019-09-26T14:14:14Z
dc.date.available2022-04-22T20:48:56Z
dc.date.issued2015-06-02
dc.identifier.citationKOH YONG HWEE (2015-06-02). GREEN HOTELS FROM SINGAPORE TRAVELLERS' PERSPECTIVE. ScholarBank@NUS Repository.
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/224029
dc.description.abstractThis dissertation, through a survey of 259 local respondents, seeks to examine the awareness and appreciation of green hotels among Singapore residents travelling overseas. The related issues of green certifications and greenwashing are also discussed to provide an in-depth exploratory study. The survey indicates that 64.1% of the respondents are not aware of the existence of green hotels and at least 65.6% of them hold the opinion that green hotels can only partially reduce environmental footprint. Cross tabulation analysis also suggests that the majority of Singapore travellers, regardless of gender and age group, do not consider the eco-friendliness aspect when choosing overseas hotels for their accommodation. The Contingent Valuation Method (CVM) is also used to calibrate the willingness to pay based on the green certification programmes across varying quality of accommodation ranging from 1-star to 5-star hotels. The findings reveal that Singapore consumers are willing to pay a premium ranging from 0.7046% to 3.3282%. Furthermore, there is a positive relationship between willingness to pay and star-rating of lodging properties. Another noteworthy finding of this study is that consumers are price-conscious. To increase consumers’ willingness to pay for green features, it is recommended that hoteliers obtain green certifications to boost green credibility. Travellers are also sceptical of the green movement adopted by hotels and are mindful of the possibility that hotel businesses are merely engaging in greenwashing. Hence, hotel operators need to enhance their communication channels to bring home the message to their customers that they are walking the green talk.
dc.language.isoen
dc.sourcehttps://lib.sde.nus.edu.sg/dspace/handle/sde/3021
dc.subjectReal Estate
dc.subjectRE
dc.subjectCheng Fook Jam
dc.subject2014/2015 RE
dc.subjectContingent Valuation Method
dc.subjectCorporate Social Responsibility
dc.subjectGreen Certification Programmes
dc.subjectGreen Hotels
dc.subjectGreenwashing
dc.subjectWillingness To Pay
dc.typeDissertation
dc.contributor.departmentREAL ESTATE
dc.contributor.supervisorCHENG FOOK JAM
dc.description.degreeBachelor's
dc.description.degreeconferredBACHELOR OF SCIENCE (REAL ESTATE)
dc.embargo.terms2015-06-03
Appears in Collections:Bachelor's Theses

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