Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/223993
Title: CHANGING ETHICAL EXPECTATIONS IN THE SINGAPORE REAL ESTATE AGENCY INDUSTRY AND ITS IMPLICATIONS
Authors: GOH QIAN YI JODIE
Keywords: Real Estate
Alice Christudason
2011/2012 RE
Issue Date: 24-May-2012
Citation: GOH QIAN YI JODIE (2012-05-24). CHANGING ETHICAL EXPECTATIONS IN THE SINGAPORE REAL ESTATE AGENCY INDUSTRY AND ITS IMPLICATIONS. ScholarBank@NUS Repository.
Abstract: The main objective for this dissertation is to examine the implications of changing ethical expectations on the Real Estate Agent Industry (REAI) in Singapore as well as to evaluate the success of the CEA’s measures in the past one year. The REAI is an industry that is built upon multiple volumes of sales transactions conducted by thousands of agents. The inter-connection and relationship between buyers, sellers and the agent requires a large amount of mutual trust and honesty to ensure that transactions are carried out not just smoothly but in an ethical manner. With this is mind, it is thereby useful to examine the impact of an increased ethical standard on the industry as well as examine the CEA’s role and success in ensuring expectations are met. To better understand the impact of the measures and examine the level of the CEA’s success in carrying out its goal, two separate surveys were conducted with about 280 respondents from the age group of 20 - 59 for the public survey and about 270 respondents for the private survey with industry professionals (550 respondents in total). It was found that the CEA’s measures have received mixed reviews by the agents in the industry and its efforts have yet to be prominently known or recognised by the public. The relationships between considerations for and against the REAI prior and after the increase in ethical standards in the real estate industry have also been examined in depth. An interview has been conducted with the CEA itself. The interview has helped this dissertation to obtain a deeper insight on the objectives, operations and future plans of the CEA of which the findings will be discussed subsequently. Singapore has yet to see an in-depth study conducted on the ethical standards and behaviours within its REAI. Most perceptions of Real Estate agents and their conduct are based on personal experiences which could potentially include biased judgement. This paper has found large room for study in this area, particularly with the entrance of the CEA in the past year, and seeks to examine if the proposition that though increase in standards and measures may appear to be restrictive, it has set a clear benchmark for ethical behaviour which has both improved the image as well as generate the potential for better business in the REAI is true.
URI: https://scholarbank.nus.edu.sg/handle/10635/223993
Appears in Collections:Bachelor's Theses

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