Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/223854
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dc.titleREGIONAL AND CENTRAL MALLS: SUBSTITUTES OR COMPLEMENTS
dc.contributor.authorSETO WAI PING ISABELLE
dc.date.accessioned2016-05-03T07:16:24Z
dc.date.accessioned2022-04-22T20:44:06Z
dc.date.available2019-09-26T14:14:13Z
dc.date.available2022-04-22T20:44:06Z
dc.date.issued2016-05-03
dc.identifier.citationSETO WAI PING ISABELLE (2016-05-03). REGIONAL AND CENTRAL MALLS: SUBSTITUTES OR COMPLEMENTS. ScholarBank@NUS Repository.
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/223854
dc.description.abstractRegional malls have emerged as competitors to central malls in recent years. This research analyses if regional and central malls are substitutes or complements by studying the diversification of functions served by these establishments. We use a sequential qualitative and quantitative approach to study shoppers’ behaviour and their attitudes towards the malls in different areas. Only residents are studied as tourists do not frequent suburban malls. The hypothesis that there are significant differences between regional and central malls in terms of shoppers’ behaviour and perceptions is affirmed. There is a diversification of function with regional malls catering more to necessities and certain household goods while comparison goods are the mainstay of central malls. To compete, suburban malls must revise their ambience, entertainment, retail offerings and security aspects as they are generally not first-choice shopping locations to residents. Additionally, shoppers spend more time and money in the urban district. Suburban malls cater more to leisure trips while central malls attract fill-up trips (purchases of more than 1 or 2 items). The study also found that shoppers tend to associate buying certain items from certain malls. In conclusion, regional and central malls are viewed as complements despite choosing the best regional malls in this study. For regional malls to substitute central malls, changes in shopper mind-sets are needed. Hence, in terms of mall positioning, suburban malls may have to consider if it is worthwhile to invest more to compete with central malls.
dc.language.isoen
dc.sourcehttps://lib.sde.nus.edu.sg/dspace/handle/sde/3367
dc.subjectReal Estate
dc.subjectRE
dc.subjectLum Sau Kim
dc.subject2015/2016 RE
dc.typeDissertation
dc.contributor.departmentREAL ESTATE
dc.contributor.supervisorLUM SAU KIM
dc.description.degreeBachelor's
dc.description.degreeconferredBACHELOR OF SCIENCE (REAL ESTATE)
dc.embargo.terms2016-06-01
Appears in Collections:Bachelor's Theses

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