Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/223776
Title: ENVIRONMENTAL PRACTICES OF INDIAN BUSINESS PROCESS OUTSOURCING : A STUDY OF TWO COMPANIES
Authors: SWETA SORAB
Keywords: Environmental Management
Master (Environmental Management)
MEM
Mark Goh
2011/2012 EnvM
Business process outsourcing
Green supply chain
India
Issue Date: 25-Jun-2012
Citation: SWETA SORAB (2012-06-25). ENVIRONMENTAL PRACTICES OF INDIAN BUSINESS PROCESS OUTSOURCING : A STUDY OF TWO COMPANIES. ScholarBank@NUS Repository.
Abstract: The information technology and outsourced services sectors in India are under increasing pressure from their customers in the United States and Europe to adopt environmentally responsible business practices. The present study attempts to assess the responses of two large pure-play business process outsourcing firms in India to this new trend of customer demand and compare their performance to that of the industry leaders in sustainability. The approach selected is a multi-case, embedded case study with a semi-structured, open-ended questionnaire as the data collection instrument. Three employees from each of the two businesses were selected to be study units. Thematic and contextual analyses were used to derive insights from the interview transcript data, juxtaposed with information about the best practices of the industry leaders in sustainable business identified by the interviewees. The study shows preliminary indications that the business process outsourcing sector has yet to give serious attention to the challenges of sustainability; that the larger firms are taking a reactive rather than a proactive approach to the challenges they face; that most actions taken by these large companies are driven by immediate cost imperatives or image management rather than a real commitment to sustainability; and that competitive advantage even in the business process outsourcing space may be lost to information technology companies with established environmental strategies that are expanding into the business process outsourcing business.
URI: https://scholarbank.nus.edu.sg/handle/10635/223776
Appears in Collections:Master's Theses (Restricted)

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