Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/223761
Title: GREEN SHOPPING CENTRES FROM SHOPPERS � PERSPECTIVE
Authors: PEH ZHENGGUANG BENJAMIN
Keywords: Real Estate
Chin Kein Hoong Lawrence
2010/2011 RE
Issue Date: 19-Apr-2011
Citation: PEH ZHENGGUANG BENJAMIN (2011-04-19). GREEN SHOPPING CENTRES FROM SHOPPERS � PERSPECTIVE. ScholarBank@NUS Repository.
Abstract: The purpose of this study is to assess why there is a need for existing shopping centres to be retrofitted with ‘Green’ features to achieve the Building and Construction Authority ‘Green’- Mark award. It assessed the shoppers’ level of awareness of BCA ‘Green’ Mark award, their awareness of ‘Green’ shopping centres and the importance of ‘Green’ attributes in shoppers’ choice of shopping centres in Orchard Road area. A majority of the respondents lacked an awareness of ‘Green’ shopping centres, but they are increasingly becoming aware of BCA’s green mark award. Seven principal components were extracted from thirty- eight variables using factor analysis. These components can be classified under four generic headings. They are shopping centre attributes, ‘Green’ attributes, shoppers’ attributes, and travel/ transport attribute. The findings support the hypothesis that amongst the other attributes, certain ‘Green’ attributes are important in a shopper’s choice of a shopping centre. The study shows that shopping centre attributes, shopper’s attributes and travel/ transport attributes have higher mean scores than the green attributes. There are certain ‘Green’ attributes including ‘Eco- Restrooms’, ‘more clear glass panels’, ‘know that the shopping centre is a green building’ and ‘shopping centre uses that latest energy saving equipment’ which are important to a shopper’s choice of shopping centre in Orchard road area. In addition, a one-way ANOVA test found that ‘Green’ attributes are equally important to respondents of different socio-economic background.
URI: https://scholarbank.nus.edu.sg/handle/10635/223761
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