Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/223735
Title: A STUDY OF THE EFFECTIVENESS OF NAMING IN BUILD-TO-ORDER DEVELOPMENTS
Authors: KHAIRUL ANWAR BIN MOHAMED NORAHIM
Keywords: Real Estate
Muhammad Faishal Bin Ibrahim
2010/2011 RE
D-Statistic
Sense of belonging
SOBI-P
Weighted factor rating
Issue Date: 20-Apr-2011
Citation: KHAIRUL ANWAR BIN MOHAMED NORAHIM (2011-04-20). A STUDY OF THE EFFECTIVENESS OF NAMING IN BUILD-TO-ORDER DEVELOPMENTS. ScholarBank@NUS Repository.
Abstract: By broaching the disciplines of psychology and real-estate naming construct, this study’s primary interest is to scientifically measure firstly, effects of naming on the sense of belonging of residents in HDB Build-To-Order developments, secondly, measure the effectiveness of HDB’s current naming strategies and lastly, bridge the gap in naming literature particularly regarding public residential. By utilising both Hagerty’s Sense of Belonging Instrument (SOBI-P) and various multidimensional analysis tools such as ANOVA, D-statistics and Weighted Factor Rating, this exploratory research has mainly found that firstly, naming has a significant effect on the sense of belonging, particularly, Periwinkle(Descriptive), The Coris (Foreign Sounding) and The Sundial(Descriptive), and impacts different segments of the population differently. Secondly, much changes can be made to HDB’s current naming nomenclature with more diversity in naming strategies such as adoption of Alpha-Numeric and Descriptive Styles or integrate symbols in names. Lastly, the existence of other underling factors within the sense of belonging(Involvement/Fit, Effects of Naming, Involvement) and perception of current names( Internalizing, Externalizing) and this holds important implications for future implementation of effective naming strategies. A shelter/home is no longer simply a ‘roof over the head’ but a means of connection and attachment to the community and country. Not only are these findings in this research timely with the current shift in focus to developing a sense of belonging among residents and rejuvenation of mature housing estates, it charts out a future template and strategies for naming developments in Singapore. There is truly more to a name than simply a name.
URI: https://scholarbank.nus.edu.sg/handle/10635/223735
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