Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/223611
Title: THE COMPARATIVE STUDY OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN TWO DISTINCT REGIONS OF THE WORLD : A CASE STUDY OF A PETROCHEMICAL FIRM
Authors: ARTI CHOPRA
Keywords: Environmental Management
Master (Environmental Management)
Study report
Chia Audrey
2010/2011 EnvM
Issue Date: 7-Oct-2011
Citation: ARTI CHOPRA (2011-10-07). THE COMPARATIVE STUDY OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN TWO DISTINCT REGIONS OF THE WORLD : A CASE STUDY OF A PETROCHEMICAL FIRM. ScholarBank@NUS Repository.
Abstract: Corporate Social Responsibility (CSR) has become a central piece in the big puzzle of business and economic development. The mounting awareness that globalization has disseminated worldwide and developed benefits coupled with drawbacks of economic progression express the need to reflect that economic globalization is not free from its effects on other spheres of life. The interconnected and inter-reliant character of today‟s societies has paved way for local developments to have wide-reaching consequences and vice-versa. The fraction of the World Trade that the MNC's constitute is significant at 70% vis-a-vis their contribution to world production at 25% (Held & McGrew, 2008). This is a comparative study which aims to list out the similarities and distinction between the CSR practices of Oman and Singapore, taking a case study of Shell. This comparative study aims to investigate the CSR practices that multinational companies (MNCs) practice in different countries and the drivers behind the same. The thought behind this study and analysis is to gather information on a company‟s activities and assess why CSR performance varies within the same business sector across borders. The unique comparison to be endeavored in the study will explore the strengths and the weaknesses of the emergent business-environment construct. Responsibility of companies towards to the environment, society and workers health and safety are the three domains being considered. In the era of globalization, the effect of localization on the prioritization of issues is a significant cause of the gap between the perceptions of sustainability among individuals. The dynamic and inconsistent nature of CSR across the globe makes it an interesting aspect to burrow and hollow out the causes of variation among people and their surrounding environments. Taking the exemplar of the petrochemical industry with focus on one of the multinational player in the industry- Shell, we try to classify and distinguish its obligation towards particular regions. This study illustrates the variety of demands and impediments the company is faced with when it decides to develop in a new country. Different societies approach business from a variety of angles and they need to maneuver their CSR activities according to the prevailing system in the specific region. In addition, the modus operandi of such an international high impact sector is ceaselessly under the radar of local governments, civil society organizations and local communities. The methodology and paraphernalia used in this study include the reviewing of existing published data on the current CSR stipulation around the world inclusive of Oman and Singapore, alongside personal interviews with the representatives from the industry prevailing in the two countries. Existing sustainability and social investment reports along with other surveys conducted to address the issue of CSR have been referred. It has been a valuable approach to derive constructive conclusion from the analysis of the parameters driving the initiatives that Shell has taken in the region. The difference in transnational and inter-regional diversity in traditions jointly with completely dissimilar work culture shapes the implicit social contract that business signs with the environment, society and its stakeholders to perform in a responsible manner. Comparative studies such as this helps clarify several perplexing issues of CSR and assist in improving its implementation. The possibility of cross boundary investigation of CSR to fill the existing missing voids in the concept of CSR has been explored.
URI: https://scholarbank.nus.edu.sg/handle/10635/223611
Appears in Collections:Master's Theses (Restricted)

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