Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/223478
DC FieldValue
dc.titleCOMPARATIVE STUDY OF TOWN AND SUBURBAN TRANSIT MALLS
dc.contributor.authorNG XINGFEN MARILYN
dc.date.accessioned2014-05-02T01:09:12Z
dc.date.accessioned2022-04-22T20:34:19Z
dc.date.available2019-09-26T14:14:11Z
dc.date.available2022-04-22T20:34:19Z
dc.date.issued2014-05-02
dc.identifier.citationNG XINGFEN MARILYN (2014-05-02). COMPARATIVE STUDY OF TOWN AND SUBURBAN TRANSIT MALLS. ScholarBank@NUS Repository.
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/223478
dc.description.abstractIn view of the rapidly increasing public transport ridership, vast opportunities for retailing lie in transit malls which are strategically concentrated around mass rapid transit nodes. The integration of transport and shopping as well as the provision of extensive public transportation system in Singapore has bridged accessibility gaps between malls in town and suburban areas. Despite presence of a comparable shopping experience and variety in suburban transit malls, consumers today are still willing to travel beyond their neighbourhoods to shop in town. Hence, with the ease of travelling to town, the question is whether it is still necessary to provide transit malls in suburban areas today. On the hypothesis that town transit malls are more attractive than suburban transit malls, this research explores differences between transit malls in the two areas and identify reasons which each are able to appeal to the masses. The research methodology comprises two parts, a comparative study on mall attributes and a survey on consumer’s views of mall attractiveness in town and suburban transit malls. From the survey results, out of 14 factors affecting transit mall attractiveness, mean scores rated by respondents were higher for nine factors in town transit malls, indicating a better performance. Respondents likewise provided more favourable responses for town transit malls in the terms of duration of time spent and expenditure levels per trip. Nonetheless, suburban transit malls had better responses for frequency of visit. Moreover, survey results established ‘shopping’ as the top reason for respondents to visit town transit malls, which can be attributable to a considerably higher provision of international brands. This research also found the presence of a much greater resident population living within 600metres radius of suburban transit malls. Survey findings exhibited ‘for meals’ and ‘running errands’ as the top two purposes for visiting suburban transit malls. Hence, suburban transit malls are required in terms of fulfillment of needs for people in the neighbourhood. On the contrary, town transit malls are able to fulfill individual’s wants and caters to the entire population.
dc.language.isoen
dc.sourcehttps://lib.sde.nus.edu.sg/dspace/handle/sde/2517
dc.subjectReal Estate
dc.subjectYu Shi Ming
dc.subjectTransit malls
dc.subjectRE
dc.subject2013/2014 RE
dc.typeDissertation
dc.contributor.departmentREAL ESTATE
dc.contributor.supervisorYU SHI MING
dc.description.degreeBachelor's
dc.description.degreeconferredBACHELOR OF SCIENCE (REAL ESTATE)
dc.embargo.terms2014-06-03
Appears in Collections:Bachelor's Theses

Show simple item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
Ng XingFen Marilyn 2013-2014.pdf2.9 MBAdobe PDF

RESTRICTED

NoneLog In

Page view(s)

19
checked on Dec 1, 2022

Download(s)

28
checked on Dec 1, 2022

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.