Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/222868
Title: BIG FIVE PERSONALITY DIMENSIONS, DEMOGRAPHICS AND PRO-ENVIRONMENTAL BEHAVIOUR: A PRELIMINARY STUDY OF THEIR ASSOCIATIONS IN SINGAPORE
Authors: TAN KAI YI
Keywords: Building
PFM
Building Performance and Sustainability
Lu Yujie
2017/2018 PFM
Big Five Personality
Demographics
Singapore
Energy Consumption Behaviour
Pro-environmental Behaviour
Issue Date: 18-Jun-2018
Citation: TAN KAI YI (2018-06-18). BIG FIVE PERSONALITY DIMENSIONS, DEMOGRAPHICS AND PRO-ENVIRONMENTAL BEHAVIOUR: A PRELIMINARY STUDY OF THEIR ASSOCIATIONS IN SINGAPORE. ScholarBank@NUS Repository.
Abstract: Climate change is an increasingly worrying problem and energy consumption has become a critical issue. Correspondingly, energy consumption behaviour is an essential topic to be studied as it affects energy consumption and gives insights into the effectiveness of energy efficiency campaigns. In view of the current literature, research gap exists to understand the relationship of Big Five personality dimensions, Demographics and Pro-Environmental Behaviours (PEB) in Singapore’s unique environmental and socio-demographic context. Furthermore, the Big Five personality dimensions are rarely discussed with household demographics in relation to PEB. The sample size of this study consists of 394 households taken from across 8 communities in Singapore. They consist of a mix of high rise public and private housing. Through detailed questionnaires, Big Five personality profiles, household demographics and Energy Consumption Behaviour (EB) were collected by researchers through door-to-door recruitment. The Kruskal Wallis H Test revealed significant differences in EB for respondents of differing levels of Conscientiousness and Openness as well as of different type of housing. Results from Spearman Correlation show that Agreeableness, Openness and Conscientiousness had significant zero-order correlations with different aspects of EB. Conscientiousness in particular demonstrated consistent correlations presenting an area worthwhile to delve into for future studies. Demographics was tested for its influence on EB and the result shows that household income level and highest attainment of education level in families had statistical correlations. Average household age and gender, however, yielded no statistical significant correlation with EB. Hierarchical regression results found that Openness, Conscientiousness, monthly household income and highest attainment of education level were significant predictors of EB, although they explained for a small part of variance in the models. Lessons from this study can help to refine current energy-saving campaigns or household interventions and help build more effective ones for the future.
URI: https://scholarbank.nus.edu.sg/handle/10635/222868
Appears in Collections:Bachelor's Theses

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