Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/222827
Title: CITY OF ECSTASY : [ECSTACITY]
Authors: PEU SOO YONG
Keywords: Architecture
Design Track
Thesis
Khoo Peng Beng
2010/2011 DT
Theory and criticism
Issue Date: 26-May-2011
Citation: PEU SOO YONG (2011-05-26). CITY OF ECSTASY : [ECSTACITY]. ScholarBank@NUS Repository.
Abstract: The thesis is proposing the making of Orchard, Singapore as a City of Ecstasy through intensification to its ultimate potential as a heaven of consumption. It is to serve as a critique on the prevalent consumption culture where people are encouraged to satisfy their imaginary needs in order to attain illusionary happiness. It is a projection of a tragedy arose from the extreme filling up of discovered emptiness and voids at the becoming EcstaC!ty – Orchard with its materials to its full potential. It intends to convey that consumption may not be the way towards attainment of meaning and happiness in life. Further emptiness ensued from Hyper-consumption. “I have always thought that the plantation estate I grew up living in is the purest environment and thus the memories in it are the most beautiful and real until one day someone told me that the plantation estate I grew up in is not as naïve as I thought. It is a site planned to make the people living in it to produce. My whole beautiful construct of my childhood world was shaken since then and I have never been able to see things as naïvely as they are...” My thesis proposal is a glorifying projection of how Orchard Road is going to be – a City of Ecstasy. While it maximizes the intensity of consumption to project happiness to an extremity, the end result is to make people see how sick it is going to be. It is not tailored for you to be happy; it is just a site to induce temporal illusionary happiness in order to keep you consume and thus sustain the system of objects in it. The happiness are just bubbles waiting to pop when the extremity of consumption conveys absurdity. Some early illustration of EcstaC!ty… (collages, models, drawings) Webs, overlays of voids and interspersed planes create floating spaces of illusion, an imagined environment of floating joy and happiness. Timed-injection of urban stimulants at floating voids numbs the inhabitants with constant overwhelming feeling of intense happiness and joyful excitement. Dark fumes released from the urban stimulants cast dark shadow of coolness to contain inhabitants’ passive consumption. It is a site made of pile of accumulating products, reaching high to fall apart when it reaches its peak and every inhabitant will wake upon crushing down products with crushed away ‘happy bubbles’ of consumption… Architecture Accumulating/growing webs/bubbles of stimulants (programs, advertisements, music, fragrance, lighting, display goods) and simulation (nature, seasons, love and kindness) form hyperreal environment for consumption to give temporal intense joy and excitement. The real/original is no longer perceivable or even exist. The ecstasy arises from the hyperreal consumption of experience. The heightened effect will rise to its peak then collapse when the architecture conveys absurdity that the inhabitants came to experience emptiness out of the saturation of illusionary joy and excitement. However, the addiction continues like the consumption of ecstasy pill, another false intense happiness after another depression. It is architecture of rupture.
Description: -
URI: https://scholarbank.nus.edu.sg/handle/10635/222827
Appears in Collections:Master's Theses (Restricted)

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