Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/222575
Title: THE INFLUENCE OF E-COMMERCE ON SHOPPER BEHAVIOUR AND RETAIL AND WAREHOUSE SPACE
Authors: NG MIN DENISE
Keywords: Real Estate
RE
Lim Lan Yuan
2014/2015 RE
E-commerce
Shopper behaviour
Retail
Warehouse
Issue Date: 2-Jun-2015
Citation: NG MIN DENISE (2015-06-02). THE INFLUENCE OF E-COMMERCE ON SHOPPER BEHAVIOUR AND RETAIL AND WAREHOUSE SPACE. ScholarBank@NUS Repository.
Abstract: In recent years, there has been an increase in the use of e-commerce and online retailing. This arises because of many security measures that were incorporated in e-banking to make the transaction safe, coupled with the rising confidence of the general shoppers in using technology for online transactions. This phenomenon has implications on shopper behaviour and requirements for physical retail space, which in turn affects the retail and warehouse space demand. The purpose of this dissertation is to examine in detail the online shopper behaviour and the influence of e-commerce on retail and warehouse space. The study concludes that the factors that fuel e-commerce are convenience, price, and wide selection. Security which is important in overseas studies is not found to be critical. The finding on influence by gender is not conclusive and for age, it is similar to that found in overseas studies that younger people tend to use online shopping more frequently. The study also found that e-commerce does not have severe impact on brick-and-mortar retail, where the strength of the retail industry outweighs the increase in e-commerce activity. The study also suggests that the findings for warehouse are not conclusive, contrasting with other studies. Implications of the study are discussed with recommendations for further studies.
URI: https://scholarbank.nus.edu.sg/handle/10635/222575
Appears in Collections:Bachelor's Theses

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