Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/222567
Title: GREEN AWARENESS AND COMFORT LEVEL OF SHOPPERS IN GREEN SHOPPING MALLS
Authors: CHUA TIAN LI
Keywords: Real Estate
Zhu Jieming
2010/2011 RE
Issue Date: 14-Apr-2011
Citation: CHUA TIAN LI (2011-04-14). GREEN AWARENESS AND COMFORT LEVEL OF SHOPPERS IN GREEN SHOPPING MALLS. ScholarBank@NUS Repository.
Abstract: The issue of sustainability has been gaining popularity recently as a result of the increasing concerns over global environmental issues. The rising trend of health consciousness among people translates to a need for more environmental-friendly products, which include real estate. Green buildings are known to be environmentalfriendly and generate health benefits for occupants. Therefore, governments worldwide have been placing greater emphasis on green construction and green buildings. Much research has been done on green buildings in the residential and commercial sector, while less attention has been paid to the retail sector. This leads to the purpose of this research paper. There are three objectives in this paper. Firstly, this paper seeks to find out the overall level of environmental awareness among the general public. Secondly, the level of green shopping mall awareness is examined and lastly, the research aims to determine if a green shopping mall generates a higher comfort and satisfaction level as a result of better indoor environmental quality. Responses were collected through a survey questionnaire conducted with 250 general Singaporeans shoppers at two specific locations – ION Orchard and City Square Mall. The results have shown that Singaporeans generally have moderate to high level of environmental awareness. This may be due to the increasing government efforts to promote environmental consciousness. 66.8% of the respondents indicated that they have heard of BCA green mark scheme. In addition, correlations carried out showed that there is a strong correlation between educational level and environmental awareness. 3 On the other hand, regarding the awareness of green shopping mall, only 33.2% of the respondents indicated that they are aware of the existence of ‘green shopping malls’. Out of these respondents, some of them can only vaguely name some of the green shopping mall features. This is in contrast to the findings regarding the level of environmental awareness and BCA green mark awareness. Lastly, out of the six factors that affect indoor environmental quality, namely indoor air temperature, natural lighting, brightness, indoor greenery, ventilation and indoor noise level, only two of the factors – indoor air temperature and ventilation – were found to be statistically significant in affecting shopper’s comfort level. The rest of the variables were not statistically significant. Hence there is insufficient evidence to support the hypothesis that green shopping malls have better indoor environmental quality which translates to greater comfort and satisfaction level of shoppers in Singapore.
URI: https://scholarbank.nus.edu.sg/handle/10635/222567
Appears in Collections:Bachelor's Theses

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