Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/222258
Title: SUSTAINABILITY OF WAREHOUSE CUM RETAIL MALLS
Authors: LAM KWONG LOKE
Keywords: Real Estate
RE
Fu Yuming
2007/2008 RE
Issue Date: 18-Jul-2017
Citation: LAM KWONG LOKE (2017-07-18). SUSTAINABILITY OF WAREHOUSE CUM RETAIL MALLS. ScholarBank@NUS Repository.
Abstract: The warehouse retail scheme has opened up new shopping opportunities to the consumers. In this dissertation, key features valued by consumers will be identified and then utilized as a medium to measure how well the warehouse retail has reached out the consumers as well as the sustainability of this new retail. A total of five factors, which consumers based on, have been identified through factor analysis. These five factors are the basic needs of consumers, the additional services offered by the malls, the ambience of the mall, convenience and the branding of the goods. When shopping for different items, different factors will be considered. On a grocery trip, consumers will consider the main needs, socializing areas and prices, while on a trip for apparels, they will consider branding, amount of goods and the quality of the stores. An evaluation on the warehouse retail showed that consumers are willing to return to warehouse retail. Although there are some factors which have not been fulfilled, consumers are still willing to shop at these malls. Comparisons have also been done between neighbourhood centre and warehouse retail. Implications from the results suggest that warehouse retail has a different way of attracting and keep customers as compared to the usual neighbourhood centre. With some modifications, more customers can be attracted and then retained. Thus, warehouse cum retail malls can be sustained through the fulfillment of the key factors identified by consumers.
URI: https://scholarbank.nus.edu.sg/handle/10635/222258
Appears in Collections:Bachelor's Theses

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