Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/222211
Title: INTERNATIONAL CONSUMER BEHAVIOUR: IMPLICATIONS ON RETAIL MANAGEMENT
Authors: FOO LI MEI HANNAH
Keywords: Real Estate
RE
Chin Kein Hoong Lawrence
2007/2008 RE
Issue Date: 27-Jul-2017
Citation: FOO LI MEI HANNAH (2017-07-27). INTERNATIONAL CONSUMER BEHAVIOUR: IMPLICATIONS ON RETAIL MANAGEMENT. ScholarBank@NUS Repository.
Abstract: This study seeks to understand the behaviour of international consumers with relation to the local retail scene. International consumers are broken down into four groups based on their region of origin: Europe, Asia, America and Australasia (Australia and New Zealand). In adopting the mixed method design, involving qualitative and quantitative research techniques, attempts are made at providing insights into the perceptions and shopping behaviours of consumers from these regions; comparisons of shopping orientations of these consumers; and the analysis of factors which are deemed to be important in influencing the shopping experience of consumers from these regions. Qualitative research phase has yielded 20 important attributes which have significant impacts on international consumers, and should be taken into consideration by retailers. Quantitative research analysis revealed that consumers from Asia place more emphasis on ‘value-oriented features’ while consumers from the other three groups view ‘store-related features’ as more important. The perceptions and behaviours of international consumers were studied in-depth, and findings revealed that consumers from Europe generally practise low levels of involvement in their shopping; Asian consumers are more brand conscious and value-oriented; American consumers tend to exhibit characteristics of a functional shopper, and consumers from Australasia have positive perceptions of shopping in Singapore. The implications of these findings are imperative for the local retail scene, and retailers and shopping centre management need to be aware of the unique needs and wants of their targeted consumers in order to obtain a competitive edge in retailing.
URI: https://scholarbank.nus.edu.sg/handle/10635/222211
Appears in Collections:Bachelor's Theses

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