Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/221975
DC FieldValue
dc.titleINVESTIGATING THE IMPACTS OF MALL DESIGN ON THE PATRONAGE OF SHOPPERS
dc.contributor.authorCHUA ZI YUN, VANESSE
dc.date.accessioned2019-05-14T07:15:29Z
dc.date.accessioned2022-04-22T17:53:47Z
dc.date.available2019-09-26T14:14:03Z
dc.date.available2022-04-22T17:53:47Z
dc.date.issued2019-05-14
dc.identifier.citationCHUA ZI YUN, VANESSE (2019-05-14). INVESTIGATING THE IMPACTS OF MALL DESIGN ON THE PATRONAGE OF SHOPPERS. ScholarBank@NUS Repository.
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/221975
dc.description.abstractWith the rise of e-commerce, developers and mall owners continue to seek to find creative ways to increase the patronage of shoppers. This study is focusing on how the different aspects of mall design may have an impact on the patronage of shoppers. It is crucial to examine which aspects of the mall can have a greater influence on the mall’s patronage. Using a carefully crafted survey questionnaire, 500 shoppers from five shopping malls in different parts of Singapore were surveyed to find out their views and perceptions towards e-commerce and how the different aspects of mall design may influence their shopping patterns. From the responses provided, it was deduced e-commerce is more welcomed by the younger age groups. Also, the mall design aspects that are considered attractive to shoppers can differ by gender and age groups. The ANOVA test was carried out to understand the relationship between the different aspects of mall design and the patronage of shoppers. There was a significant relationship between the two whereby the better the mall design, the higher the patronage of shoppers. Therefore, malls should be creatively designed in terms of the different aspects to improve the attractiveness of the malls and to create a unique shopping experience for shoppers. In doing so, shoppers will be attracted to shopping in malls again.
dc.language.isoen
dc.sourcehttps://lib.sde.nus.edu.sg/dspace/handle/sde/4480
dc.subjectReal Estate
dc.subjectAlice Christudason
dc.subjectRE
dc.subject2018/2019 RE
dc.typeDissertation
dc.contributor.departmentREAL ESTATE
dc.contributor.supervisorALICE CHRISTUDASON
dc.description.degreeBachelor's
dc.description.degreeconferredBACHELOR OF SCIENCE (REAL ESTATE)
dc.embargo.terms2019-06-04
Appears in Collections:Bachelor's Theses

Show simple item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
Vanesse Chua Zi Yun 2018-19.pdf472.97 kBAdobe PDF

RESTRICTED

NoneLog In

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.