Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/221162
Title: APPEAL OF SHOPPING MALLS FROM TERTIARY STUDENTS' PERSPECTIVES
Authors: TEO SUAN ERN
Keywords: Real Estate
Ooi Thian Leong Joseph
Mall appeal attributes
RE
2013/2014 RE
Issue Date: 7-May-2014
Citation: TEO SUAN ERN (2014-05-07). APPEAL OF SHOPPING MALLS FROM TERTIARY STUDENTS' PERSPECTIVES. ScholarBank@NUS Repository.
Abstract: Retail industry has all along been in the eyes of academic researchers and real estate professionals. In recent years, the unique shopping behaviour of young adults has caught their attention. Studies examining this group of shoppers are mostly Western influence. Thus, this study seeks to explore the mall attributes that attract tertiary students and offers a better understanding of their perception on Singapore’s malls. Research on mall appeal attributes and Singapore shopping malls went to the formation of research model with 23 mall appeal attributes and 34 Singapore malls identified for this study. An online survey was conducted among 266 tertiary students in Singapore. The relative importance of mall attributes and shopping malls appeal level are analysed and evaluated using quantitative methods, factor analysis and regression. Management of malls often have the ability to alter shoppers’ shopping pattern through strong branding. By having sound knowledge of shoppers’ behaviour, shopper satisfaction could be achieved easily from mall positioning and brand building. Although, “Mall Owner/ Managers” was ranked low by them; it was surfaced as the first factor in factor analysis. The survey analysis reveals mall appeal factors among tertiary students: “Mall Management”, “Mall Essence”, “Ancillary Services”, “Mall Positioning”, “Entertainment/ Leisure”, “Mall Accessibility” and “Affordable Pricing”. Mall management should not neglect these factors as they aid in differentiating one mall from other. Differences between REIT and non-REIT malls are considered negligible from their perspectives. It was found that Jurong Point and Ion Orchard are the most appealing and most frequent malls among tertiary students. A further analysis on this result reveals the similarities in these malls.
URI: https://scholarbank.nus.edu.sg/handle/10635/221162
Appears in Collections:Bachelor's Theses

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
Teo Suan Ern 2013-2014.pdf1.28 MBAdobe PDF

RESTRICTED

NoneLog In

Page view(s)

23
checked on Feb 2, 2023

Download(s)

8
checked on Feb 2, 2023

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.