Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/220855
Title: AN EXAMINATION OF TENANT MIX OF SHOPPING MALLS
Authors: TEO TECK BENG PHILIP
Keywords: Real Estate
Lim Lan Yuan
2012/2013 RE
Issue Date: 7-Nov-2012
Citation: TEO TECK BENG PHILIP (2012-11-07). AN EXAMINATION OF TENANT MIX OF SHOPPING MALLS. ScholarBank@NUS Repository.
Abstract: Recently, there has been a tremendous change in the retail property industry. There is an increasing trend of new shopping malls competing with old shopping malls for tenants to secure rental and high occupancy rates in their retail shopping malls. Strong competition has been faced by the mall managers to secure both good anchor tenants and non-anchor tenants. Hence, this dissertation will examine in detail the tenant mix strategy for a successful mall. Firstly, an in depth detailed analysis was carried out to examine the tenant mix, tenant placement and space allocation based on a good mall and a weak mall. The findings show that a good mall performed higher than a weak mall in terms of tenant mix, tenant placement and space allocation. Another objective of the research is to examine the relationship between the appeal of the retail mall and its tenants to different age groups and genders. The results of the analysis show that there is no significant difference between the means of various age groups and genders for all the tenant mix elements. Hence, there is a positive indication that tenant mix appeals to both different age group and gender. A factor analysis was also undertaken to examine the factors affecting patronage motivations. Among all the variables, “Variety and appeal”, “Convenience” and “Sales” were shown to be the most significant factors further emphasising the importance of tenant mix in a shopping mall. The results of this research provide further insight on the importance of good complementarity between both anchor tenants and non-anchor tenants in order to create an impact on the tenant mix for a shopping mall. 3 Implications of the study were made with recommendations to develop strategic tenant allocation and selection with the aim of optimising the common and available space, which will create a good synergy for the tenant mix of the shopping mall.
URI: https://scholarbank.nus.edu.sg/handle/10635/220855
Appears in Collections:Bachelor's Theses

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