Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/220760
Title: TO PROMOTE CHINA'S SUSTAINABLE ENGAGEMENT IN AFRICA FROM THE PERSPECTIVE OF CORPORATE PUBLIC DIPLOMACY: THE CASE OF ETHIOPIA
Authors: WU MENGYAO
Keywords: Environmental Management
MEM
Master (Environmental Management)
2019/2020 EnvM
Roger Peter Hayes
Study Report (MEM)
Issue Date: 16-Jul-2020
Citation: WU MENGYAO (2020-07-16). TO PROMOTE CHINA'S SUSTAINABLE ENGAGEMENT IN AFRICA FROM THE PERSPECTIVE OF CORPORATE PUBLIC DIPLOMACY: THE CASE OF ETHIOPIA. ScholarBank@NUS Repository.
Abstract: Against the backdrop of tightening cooperation between China and Ethiopia, and China’s deepened going-out strategy, the Chinese government has gradually come to recognize the considerable interplay among Multinational corporations’ (MNCs) conduct in oversea countries, Chinese national image, and China’s relationship with the West. From MNC’s side, it is especially important to conduct business in a more sustainable and responsible manner. A field research was conducted in Ethiopia to carry out semi-structured interviews and dialogues with stakeholders including governments officials, journalists, researchers, local employees working in Chinese companies and Chinese managers. Content analysis was applied to analyze the quantitative data. Interviews with different stakeholders unfold an overall Sino-Optimism attitude of the Ethiopian towards Chinese engagement. While the contribution to infrastructure development, job creation and economic growth is applauded, concerns on Chinese firms’ governance transparency, relationship with the local community and external communication are highlighted. Chinese firms are found to have certain sustainable practices in environmental management, staff training and development but be lack of external communication, sustainable corporate social responsibility and transparent management systems. Recommendations are put forward from the perspective of corporate public diplomacy, to improve Chinese firms’ sustainable participation in Ethiopia: Companies in Ethiopia should 1) change the mindset and tighten communications with external stakeholders, carry out proactive stakeholder analysis and make informed trade-offs among stakeholder demands, 2) comply with prevailing international labor standards to ensure good environmental and social practice,3) adopt CSR practices which align with Ethiopia’s national policy and human development, therefore to boost the capacity building, 4) build local enterprises networks and promote the cooperation between SOES and private firms. This year marks the fortieth year of China’s reform and opening-up, and the second year of BRI officially being announced. On the occasion of this, the study contributes to understanding the current practice of Chinese MNCs in Ethiopia and helps to identify the deficiency for further improvement. It fills the gaps of study on Chinese firms conduct in the Ethiopia and lays a foundation for benchmarking the best practice of Chinese MNCs in African countries.
URI: https://scholarbank.nus.edu.sg/handle/10635/220760
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