Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/220548
Title: THE INFLUENCE OF DIFFERENT RETAIL ENVIRONMENTS ON SHOPPERS' BEHAVIOUR IN SINGAPORE: MEDIATING ROLE OF EMOTIONS
Authors: YEO PUAY SUAN, MILLICENT
Keywords: RE
Malone Lee Lai Choo
2018/2019 RE
Real Estate
Issue Date: 15-May-2019
Citation: YEO PUAY SUAN, MILLICENT (2019-05-15). THE INFLUENCE OF DIFFERENT RETAIL ENVIRONMENTS ON SHOPPERS' BEHAVIOUR IN SINGAPORE: MEDIATING ROLE OF EMOTIONS. ScholarBank@NUS Repository.
Abstract: This study investigated the effects of mall environment on shoppers’ emotions and their behavioural responses. The three main factors of the mall environment selected for this study were ambient, design and social; emotions were conceptualized by two dimensions – positive and negative emotions; and the behavioural outcome measures were the tendency for shoppers to buy more and mall repatronage intentions. Based on a thorough analysis of the existing literature, a conceptual research model of these relationships is developed and tested in two distinct retail settings – suburban and urban malls. Using a dataset of 447 valid survey questionnaires collected using the mall intercept technique, structural equation modeling was conducted to test the hypotheses. The results revealed that, in general, appreciating perceptions of a retail environment had a positive influence on positive emotions, on the tendency to buy more, and on repatronage intentions in both retail settings. Conversely, appreciating perceptions of a retail environment had a negative influence on negative emotions, on the tendency to buy more, and on repatronage intentions. However, some interesting differences existed between suburban and urban malls: (i) the positive/ negative relationship between ambient and positive/ negative emotions is stronger for suburban; (ii) the positive/ negative relationship between design and positive/ negative emotions is stronger for urban (iii) the negative relationship between negative emotions and repatronage intention is stronger for urban (iv) the negative relationship between negative emotions and tendency to buy more is stronger for urban. Lastly, limitations and areas of future research were discussed.
URI: https://scholarbank.nus.edu.sg/handle/10635/220548
Appears in Collections:Bachelor's Theses

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