Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/219745
Title: SUSTAINABILITY OF NON-ANCHOR TENANTS IN SUBURBAN MALLS
Authors: TEE LI JIN
Keywords: Real Estate
Issue Date: 4-Jan-2010
Citation: TEE LI JIN (2010-01-04T03:54:01Z). SUSTAINABILITY OF NON-ANCHOR TENANTS IN SUBURBAN MALLS. ScholarBank@NUS Repository.
Abstract: An emerging trend in the main shopping belt shows that smaller retailers who occupy the space vacated by the anchor tenants can survive without anchor tenants based on the variety and the unique, innovative products that they offer. So far, no local studies have been carried out to evaluate whether non-anchor tenants in the suburban malls can sustain by themselves without the presence of anchor tenants. Questionnaire survey was carried out to solicit the views from 300 shoppers. T-tests were performed to analyze and draw inferences from the data. From the survey findings, there is dependency between the anchor and non-anchor stores. When malls have only have nonanchor stores, most of the respondents indicate that they are still likely to visit Lot One Shoppers’ Mall and Bukit Panjang Plaza but not Ten Mile Junction. Wide variety of products and services is indicated as the reason for visiting Lot One Shoppers’ Mall and Bukit Panjang Plaza. Lack of variety, as indicated by the respondents, is the reason for their less likeliness to visit Ten Mile Junction. This thesis states that non-anchor tenants can survive in the malls even without the presence of anchor tenant, if their congregation offers a greater variety of products and services. This study provides a useful guide for mall management on the viability of having only non-anchor stores in the mall.
URI: https://scholarbank.nus.edu.sg/handle/10635/219745
Appears in Collections:Bachelor's Theses

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
Tee Li Jin 2008-2009.pdf538.69 kBAdobe PDF

RESTRICTED

NoneLog In

Page view(s)

10
checked on Sep 22, 2022

Download(s)

3
checked on Sep 22, 2022

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.