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Authors: TEE LI JIN
Keywords: Real Estate
Issue Date: 4-Jan-2010
Citation: TEE LI JIN (2010-01-04T03:54:01Z). SUSTAINABILITY OF NON-ANCHOR TENANTS IN SUBURBAN MALLS. ScholarBank@NUS Repository.
Abstract: An emerging trend in the main shopping belt shows that smaller retailers who occupy the space vacated by the anchor tenants can survive without anchor tenants based on the variety and the unique, innovative products that they offer. So far, no local studies have been carried out to evaluate whether non-anchor tenants in the suburban malls can sustain by themselves without the presence of anchor tenants. Questionnaire survey was carried out to solicit the views from 300 shoppers. T-tests were performed to analyze and draw inferences from the data. From the survey findings, there is dependency between the anchor and non-anchor stores. When malls have only have nonanchor stores, most of the respondents indicate that they are still likely to visit Lot One Shoppers’ Mall and Bukit Panjang Plaza but not Ten Mile Junction. Wide variety of products and services is indicated as the reason for visiting Lot One Shoppers’ Mall and Bukit Panjang Plaza. Lack of variety, as indicated by the respondents, is the reason for their less likeliness to visit Ten Mile Junction. This thesis states that non-anchor tenants can survive in the malls even without the presence of anchor tenant, if their congregation offers a greater variety of products and services. This study provides a useful guide for mall management on the viability of having only non-anchor stores in the mall.
Appears in Collections:Bachelor's Theses

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